Pipeline quality
Define what qualifies as a useful conversation before outreach begins.
International revenue execution
Build international revenue before you build international headcount.
CrossBorderGTM gives Israeli B2B companies a senior, English-first revenue team for the US and Europe, from market focus and outbound through opportunity progression and close.
Build proof, pipeline and market intelligence before committing to a full local revenue team.
One accountable revenue motion
Research, outreach, qualification and deal support under one operating rhythm
Weekly market evidence
Clear visibility into buyer response, objections, pipeline movement and next decisions
Lower fixed hiring risk
Build proof and capacity before adding permanent international headcount
Our point of view
Expansion is not a lead-generation problem. It is a market-entry system.
Lists and meetings only matter when they create commercial movement. We connect targeting, buyer conversations, qualification and opportunity follow-through so each week produces either pipeline or sharper market intelligence.
Market learning
Document buyer pains, objections, use cases and segment signals.
Founder leverage
Reduce founder prospecting load while keeping leadership close to strategy.
Repeatable process
Create reusable account criteria, messages, CRM stages and qualification rules.
Start at the point of highest commercial uncertainty.
Readiness
GTM Diagnostic
A short review of your ICP, buyer trigger, proof points, current funnel and international sales readiness.
- Best before hiring or scaling outbound
- Outputs a 90-day market test plan
- Clarifies where sales is actually stuck
Most common
Pipeline Validation Sprint
A focused 6-8 week execution sprint around one market, one buyer persona and one narrow account segment.
- Account research and prospect selection
- Outbound messaging and reply handling
- Qualified meetings, opportunity follow-up and close-plan reporting
Scale
Revenue Team Extension
Ongoing international sales execution after the first segment and message are validated, covering the full cycle from pipeline creation through close.
- Managed prospecting, discovery and opportunity follow-up
- Proposal follow-up, negotiation support and close coordination
- CRM discipline, weekly reporting and experiment planning
Your external revenue team should feel internal.
Precise segmentation
We do not start with a mass list. We start with an account hypothesis and buying trigger.
Human research
Outreach is tied to company signals, buyer context and credible business pain.
Transparent reporting
You see activity, replies, objections, qualified opportunities and decisions needed.
No false guarantees
We measure qualified conversations and learning quality, not guaranteed revenue claims.
Built for considered B2B sales
For companies with something proven and a new market to win.
Strong fit
- Seed to profitable B2B companies with a defined offer
- Product or service in market with customers, pilots or clear proof
- US or European expansion is a leadership priority
- Annual contract value supports human-led selling
- Founder, CRO or VP Sales can review progress weekly
First conversation
Start with the decision, not the pitch.
The first call is not a hard pitch. We look at your target market, current sales motion, customer proof, buyer clarity and expansion constraints. If a sprint makes sense, we will recommend a narrow test. If the timing is wrong, we will say that directly.
Request a GTM review
Where is international revenue getting stuck?
Submit the form and we will respond by email. We will use your details only to evaluate fit, prepare the first conversation and follow up on this request.
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