Pipeline quality
Define what qualifies as a useful conversation before outreach begins.
US and Europe GTM execution for Israeli tech companies
Turn international expansion into qualified sales conversations.
CrossBorderGTM works as an external revenue team for Israeli B2B technology companies entering the US and Europe. We define the target segment, build the outbound motion, qualify interest and convert buyer feedback into a sharper GTM playbook.
Brand-safe, English-first execution for founders and revenue leaders who need market traction before building a full local team.
Built for technical B2B products
Cyber, SaaS, fintech, AI, dev tools, proptech and vertical software
Designed for early international revenue
Seed to Series B teams with customer proof and expansion urgency
Focused on sales-accepted conversations
Not vanity metrics, scraped lists or generic appointment setting
What buyers care about
Israeli tech teams do not need more noise. They need a credible path to market.
When founders consider an external GTM partner, they want confidence that their category, domain reputation and executive time will be handled carefully. Our work is built around disciplined market tests, clear ownership and weekly visibility.
Market learning
Document buyer pains, objections, use cases and segment signals.
Founder leverage
Reduce founder prospecting load while keeping leadership close to strategy.
Repeatable process
Create reusable account criteria, messages, CRM stages and qualification rules.
Engagements
Choose the right level of GTM support for the stage you are in.
Readiness
GTM Diagnostic
A short review of your ICP, buyer trigger, proof points, current funnel and international sales readiness.
- Best before hiring or scaling outbound
- Outputs a 90-day market test plan
- Clarifies where sales is actually stuck
Most common
Pipeline Validation Sprint
A focused 6-8 week execution sprint around one market, one buyer persona and one narrow account segment.
- Account research and prospect selection
- Outbound messaging and reply handling
- Qualified meetings and market-feedback reporting
Scale
Revenue Team Extension
Continued international GTM execution after the first segment and message are validated.
- Managed prospecting operations
- CRM and sales-process discipline
- Weekly reporting and experiment planning
Operating standards
A professional GTM partner should protect your market reputation.
Precise segmentation
We do not start with a mass list. We start with an account hypothesis and buying trigger.
Human research
Outreach is tied to company signals, buyer context and credible business pain.
Transparent reporting
You see activity, replies, objections, qualified opportunities and decisions needed.
No false guarantees
We measure qualified conversations and learning quality, not guaranteed revenue claims.
Who this fits
Best for Israeli B2B companies with proof, urgency and a defined buyer.
Strong fit
- Seed to Series B B2B technology companies
- Product in market with customers or design partners
- US or European expansion is a leadership priority
- Annual contract value supports human-led selling
- Founder, CRO or VP Sales can review progress weekly
Not a fit
- Pre-product concepts with no customer evidence
- Consumer-only businesses
- Commission-only expectations
- Indiscriminate high-volume email campaigns
- Need for guaranteed meetings or guaranteed revenue
First conversation
We start with a practical sales-readiness review.
The first call is not a hard pitch. We look at your target market, current sales motion, customer proof, buyer clarity and expansion constraints. If a sprint makes sense, we will recommend a narrow test. If the timing is wrong, we will say that directly.
Request review
Tell us where international sales is getting stuck.
Submit the form and we will respond by email. We will use your details only to evaluate fit, prepare the first conversation and follow up on this request.